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All holdings

Harley-Davidson

HOG

Source: the SEC Form 13F filings of the managers we follow, latest for Q3 2026. How we use them

Managers holding
2
In their latest 13F (Q3 2026)
See who
Value held
$36.6m
Combined value at quarter end
Last quarter
1 bought
0 sold or trimmed
Fund portfolios
2
Funds holding it
See which
Price at Q2 ’26 end
$24.46
+21.0% in the quarter

Prices here are quarter-end prices implied by the 13F filings. Today’s price on Yahoo Finance

Share price change by quarter

-23.3%Q2 ’24
+14.9%Q3 ’24
-21.8%Q4 ’24
+18.2%Q3 ’25
-26.6%Q4 ’25
-1.3%Q1 ’26
+21.0%Q2 ’26
Q2 ’24: -23.3%; Q3 ’24: +14.9%; Q4 ’24: -21.8%; Q3 ’25: +18.2%; Q4 ’25: -26.6%; Q1 ’26: -1.3%; Q2 ’26: +21.0%

Change in the quarter-end price implied by managers’ 13F filings, adjusted for stock splits. Excludes dividends.

Managers holding it, by quarter

1Q4 ’23
1Q1 ’24
1Q2 ’24
1Q3 ’24
1Q4 ’24
0Q1 ’25
1Q2 ’25
1Q3 ’25
1Q4 ’25
2Q1 ’26
2Q2 ’26
0Q3 ’26
Q4 ’23: 1; Q1 ’24: 1; Q2 ’24: 1; Q3 ’24: 1; Q4 ’24: 1; Q1 ’25: 0; Q2 ’25: 1; Q3 ’25: 1; Q4 ’25: 1; Q1 ’26: 2; Q2 ’26: 2; Q3 ’26: 0

Counts the managers on this site whose 13F for that quarter includes Harley-Davidson.

Who holds it

Each manager’s latest 13F, sorted by how much of their portfolio it is. Changes are against their previous quarter.

Managers holding Harley-Davidson
Third Avenue Management5.8%$36.2m$36.2mAdded +1.2%2 qtrs
Mairs & Power0.0%$342k$342kUnchanged5 qtrs

Download the holders: CSV · JSON · Markdown

Directors buying and selling

Open-market trades by directors, officers and 10% holders over the last 12 months. How this works
From their Form 4 filings with the SEC. Grants, option exercises and shares sold to pay tax are left out.
Insider purchases and sales of Harley-Davidson
Bought or soldFiling
1 Oct 2026Root Jonathan RCFO and CCO▼ Sold1,559$24.43$38kForm 4
1 Sep 2026Root Jonathan RCFO and CCO▼ Sold1,554$27.46$43kForm 4
11 Aug 2026Littleton GayleCLO, CCO, CAO & Corp Sec▲ Bought7,500$26.38$198kForm 4
10 Aug 2026Starrs ArtiePresident & CEO▲ Bought10,000$25.89$259kForm 4
3 Aug 2026Root Jonathan RCFO and CCO▼ Sold1,554$24.88$39kForm 4
31 Jul 2026Nova Daniel JDirector▲ Bought40,000$24.57$983kForm 4

About the company

Sector
Industrials · Motorcycles, Bicycles & Parts
Incorporated in
Wisconsin
Financial year ends
31 December
Shares outstanding
104m at 31 Jul 2026
SEC filings
Annual reports and other filings on EDGAR

Revenue and profit

$5.9bn2013
$6.0bn2015
$5.6bn2017
$5.4bn2019
$5.3bn2021
$5.8bn2023
$4.5bn2025
2013: $5.9bn; 2014: $6.2bn; 2015: $6.0bn; 2016: $6.0bn; 2017: $5.6bn; 2018: $5.7bn; 2019: $5.4bn; 2020: $4.1bn; 2021: $5.3bn; 2022: $5.8bn; 2023: $5.8bn; 2024: $5.2bn; 2025: $4.5bn
Harley-Davidson revenue and net income by year
YearRevenueNet income
2025$4.5bn$339m
2024$5.2bn$455m
2023$5.8bn$707m
2022$5.8bn$741m
2021$5.3bn$650m
2020$4.1bn$1.3m
2019$5.4bn$424m
2018$5.7bn$531m
2017$5.6bn$522m
2016$6.0bn$692m
2015$6.0bn$752m
2014$6.2bn$845m
2013$5.9bn$734m

From the company’s XBRL financial statements filed with the SEC, for each financial year. Gaps mean the company didn’t report that figure in a standard form.

In fund portfolios

US-registered funds run by these managers that hold Harley-Davidson, from their latest N-PORT filings.

Funds holding Harley-Davidson
Third Avenue Value FundThird Avenue Management2.5%$25.2m31 Jul 2026
Third Avenue Small-Cap Value FundThird Avenue Management2.5%$5.3m31 Jul 2026