# Harley-Davidson (HOG): value investors who own it

2 value investors held Harley-Davidson in their Q3 2026 13F, led by Third Avenue Management, Mairs & Power.

## 13F holders

| Manager | Portfolio | Value | Change | Quarters held |
| --- | --- | --- | --- | --- |
| Third Avenue Management | 5.8% | $36.2m | Added +1.2% | 2 |
| Mairs & Power | 0.0% | $342k | Unchanged | 5 |

## Directors buying and selling (Form 4, last 12 months)

| Date | Who | Role | Bought or sold | Shares | Value |
| --- | --- | --- | --- | --- | --- |
| 2026-10-01 | Root Jonathan R | CFO and CCO | Sold | 1559 | $38k |
| 2026-09-01 | Root Jonathan R | CFO and CCO | Sold | 1554 | $43k |
| 2026-08-11 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | Bought | 7500 | $198k |
| 2026-08-10 | Starrs Artie | President & CEO | Bought | 10000 | $259k |
| 2026-08-03 | Root Jonathan R | CFO and CCO | Sold | 1554 | $39k |
| 2026-07-31 | NOVA DANIEL J | Director | Bought | 40000 | $983k |

## Fund holders

| Fund | Manager | Weight | Value | As at |
| --- | --- | --- | --- | --- |
| Third Avenue Value Fund | Third Avenue Management | 2.5% | $25.2m | 2026-07-31 |
| Third Avenue Small-Cap Value Fund | Third Avenue Management | 2.5% | $5.3m | 2026-07-31 |

Source: SEC filings, via moatshark (https://www.moatshark.com/s/hog). Values traded and returns are estimates. Not investment advice. Built 2026-10-21.